Abstract Mobility behaviour appears to be a rather stable factor of individual behaviour. However, our hypothesis is routine patterns of behaviour are prone to be restructured after moving to a new city. After moving, people have to decide which means of transportation to use for different purposes (e.g. work, Shopping or leisure trips). In an experimental study consisting of a panel survey of persons who moved to the region of Stuttgart, we empirically evaluated the behavioural effectiveness of the "soft-policy" measures, "info-package" and "free ticket". The evaluation showed these measures had a significant impact on the means of transportation chosen, even in the longer run. Obviously this intervention can be helpful to promote sustainable mobility behaviour.