BNE-Portal LehrmaterialienWie können Klimaschutz, Klimaanpassung und nachhaltige Entwicklung überzeugend kommuniziert werden? Die Teilnehmerinnen und Teilnehmer der Internationalen Sommeruniversität sind sich einig: Nicht noch mehr Kommunikation ist gefragt, sondern andere Kommunikation.
"Transmediales Storytelling" lautet ein neuer Ansatz in der Vermittlung globaler Transformationen. Metaphern, Bilder und Symbole treten hierbei an die Stelle von Zahlen und Fakten. Medienübergreifende Erzählungen appellieren an die Intuition von Zuhörern und Betrachtern.
Wie solche medienübergreifenden Erzählungen aussehen können, zeigen die Teilnehmerinnen und Teilnehmer der Internationalen Sommeruniversität des Kollegs für Management und Gestaltung nachhaltiger Entwicklung (KMGNE). Die DVD "Communicating Sustainability towards #2052" enthält 62 audiovisuelle Beiträge aus Chile, Brasilien, Russland und Deutschland. Gemeinsam mit Künstlern und Experten haben die Teilnehmer neue Wege der Klima- und Nachhaltigkeitskommunikation erarbeitet.
Introduction:
Climate protection and adaptation, sustainable development, ″the good life,″ and rules for justice and diversity are potential cultural innovations for the global survival of humankind.How can we recount these changes so that, despite their inherent uncertain-ties, they are more convincing and more livable than today′s popular culture?Communication in this sense means telling the ″great new story″ about that intercultural humanity which, out of intelligence, responsibility and empathy, will achieve the great turnaround in the next fifty years.For this ″story of the future,″ we need not only alternatives and development opportunities, but, just as much, metaphors, images and symbols. They can only emerge collaboratively, in participatory communications processes.The booklet is a collection of audio-visual discussions of the issues of the transformation towards sustainable development. It is a compilation created in processes of design and communication in Chile, Brazil, Russia and Germa-ny, involving communications experts, artists, web designers, environmental scientists, stakeholders and development experts.It reflects search processes for symbols and metaphors, for media and formats, for ″trans-media storytelling″ – in short, for the great cultural transformation of sustainable development.The quotes and text modules are a work in progress in this search for the ap-propriate forms for the communication of climate culture and the culture of sustainable development. It is a search for a new esthetics.Editor: Joachim Borner In discussion with Raul A. Montenegro (Alternative Nobel Prize), Mario Molina (Nobel Prize), Juan Pablo Orrego (Alternative Nobel Prize), Gregory Cohen, Carlos Flores, Ulrich Wünsch, Friedrich HagedornIntroductionSustainable Development is development that „meets the needs of the present with-out compromising the ability of future generations to meet their own needs″, as defined by the Brundtland Commission in 1987. We are talking about needs such as achieving a satisfactory standard of living, and not just for a fraction of human popu-lation, but for the entire human race.I want to use climate change as an example to further justify the need for sustainable development, since it is probably the most serious environmental challenge that soci-ety has ever confronted. Mario Molin
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