Abstract: The AMP team promotes a sustainable adventure movement and increased use of Outdoor Adventure Education as an innovative educational tool in schools, communities and businesses. Taking a whole system approach and applying leading social movement and diffusion theories, the Adventure Movement Project seeks to develop a framework for integrating Outdoor Adventure Education into whole communities to inspire servant leadership, achieve sustainability, and drive innovation. A socially just and sustainable planet can thrive with Outdoor Adventure Education acting as a highly effective catalyst to drive social, economic, educational, and environmental change.