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The Potential of Digital Storytelling in Encouraging Sustainable Lifestyle.
Beitrag einer Veröffentlichung des Silpakorn University International College, Bangkok
Human activities contribute to the unsustainable development and cause many environmental and social problems. Lifestyle and consumption patterns are the major causes for unsustainability. This is because the current behaviour patterns reinforce the values that encourage individuals to consume rather than conserve (Sterling, 2001). Education is acknowledged as a mandatory element for achieving sustainable lifestyle because it not only equips individuals with knowledge skills required but also integrates values inherent in sustainable development (Ramirez, 2007). UNESCO (2012) had established the year between 2005 and 2014 as a Decade of Education for Sustainable Development (DESD). Information and communication technology is considered as a catalyse to success ESD learning as it provides the access to information related sustainable development. Several learning materials have been introduced and launched online due to the call from DESD. However, most of the learning materials are not appropriate to Thailand as they have been developed based on foreigners′ experience. There has no one-size-fit all approach for sustainable development as each country has its own sustainability issues owing to the difference in contexts (Wals, 2009). This shortage has motivated the researchers to carry out research project that aims to contribute to promoting sustainable lifestyle through facilitating the development of digital storytelling. This paper presents the partial findings obtained from literature review. The paper commences by providing an overview of sustainable development and sustainable lifestyle. It discovers mechanism that direct individuals′ behaviour and illustrates how education can influence the behaviour change. The findings indicate that storytelling is appropriate for ESD and can facilitate the behaviour interventions due to the two factor: (1) capability in persuading behaviour change and (2) stories can be widely disseminated through the Internet. Lastly, the research paper also provides two suggestions that allow storytelling to increase its capability in persuading sustainable lifestyle.
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