It was 1992. Laurette Rogers, a fourth-grade teacher in San Anselmo, California, had shown her students a film about rainforest destruction. Distressed, they asked what they could do about it. ″I just couldn′t give a pat answer about writing letters and making donations,″ Rogers recalls. Instead, she took the advice of a trainer for a former Adopt-a-Species program: ″Pick any species. Find out all about it, and you′ll fall in love with it.″