Abstract Summarising all other chapters, but in the process promoting the framing of all of higher education′s intended learning outcomes within the refrain of ′what students know, what skills they have to put this knowledge to use and what they may choose to do with the knowledge and skills that they learn′. This chapter also provides an alternative mode of communication, for readers who do not wish to grapple with learning taxonomies, educational research and grounded theories. The chapter involves a simple conversation between fictional senior management academics as they adjust to the idea of effecting change by encouraging their colleagues to do what they want to do and say they do, but slightly better than they do at present.