This article tries to give first indications in relation to the question, which aspects have to be taken into consideration for a concept of education for autonomy in the context of consumer culture. Analyzing the international debates about Education for Sustainable Development, concepts of critical consumer education seem to offer possibilities to support the development of autonomy in relation to the sphere of consumption. Therefore a concept of critical consumer education that works explicitly with the specific concept of consumer culture, and that focuses on sustainable product communication, will be introduced. Although education for critical consumption seems to be a privileged option today, the specific and somehow problematic aesthetic dimensions of critical consumption and sustainability, which play an important role in some related educational concepts, indicate that also forms of general consumer aesthetic education should be taken into consideration. Therefore such an aesthetic concept, also explicitly related to the concept of consumer culture, will be presented. Discussing also the problematic aspects of both concepts, this article concludes that approaches of consumer aesthetic and critical consumer education should be combined for a wider concept of education for autonomy in the context of consumer culture.