This article explores Earth Charter education as a form of values education that is integral to education for sustainable development. Initially, it outlines how Earth Charter education rests on an ecocentric worldview and a social analysis of ecojustice—terms that are defined and explained. Moving from this rationale, the article explores issues in implementing Earth Charter education in affluent societies and concludes that the contradiction between the values and vision of the Earth Charter and the culture of affluent societies must be confronted. Some pedagogical strategies for meeting this challenge are introduced.