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BNELIT - Datenbank zu Bildung für nachhaltige Entwicklung: wissenschaftliche Literatur und Materialien
Bildung für nachhaltige Entwicklung: wiss. Literatur und Materialien (BNELIT)
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1. Aufsatz in Sammelwerk (SW)
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Values and lifestyle.
Do consumers declaring sustainable values demonstrate sustainable consumption patterns?
In Herausgeberwerk (Quelle):
SW Herausgeber(in):
SW Hauptsachtitel:
Sustainable Consumption 2008.
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This paper presents our recent analysis of a representative survey conducted through personal interviews to assess the relationship between values and lifestyle in Hungary. The study forms a part of an international endeavour to establish the extent to which the agency described by Paul Ray as cultural creatives is present in various parts of the world, including the US, Japan, France, and Italy. Our study is a comprehensive mapping of the values held by interviewees, plotted against several aspects of consumption behaviour and its links to demographic characteristics. In particular, we examined the most important dimensions of cultural and other consumption patterns, such as food consumption, environmentally conscious shopping, energy use, mobility, information and culture consumption, cooperation and alternative medical care, and how they relate to worldview, the acceptance of ecological and feminine values, responsibility for the local environment, social networks, self-development, social sensitivity and responsibility, and non-materialistic values. Our analysis focused on identifying groups with distinct value and lifestyle patterns and evaluating the behavioural and demographic characteristics of these groups. Using K-means clustering, we identified three clusters: about forty percent of our sample demonstrated materialistic orientations; another forty percent was more inclined towards humanistic values, while the remaining twenty percent scored low in both value sets. We intend to show that demographic variables are not decisive in defining group membership. We then examine relationships between cluster membership and consumption patterns to reveal how group membership could predict value declarations and consumption patterns. We shall conclude with a discussion of the implications of our findings for the promotion of sustainable consumption.