Kurzinfo:
|
Western societies are essentially defined by mass consumption and stratified by the possibilitities of such consumption. While some nations may be ahead, and some – such as the EU newcomers – may be lagging behind in the consumer race, the general consumer experience within Europe and the western world is quite similar. When the term ′mass consumption society′ was coined in the US in the 1960s by the founding father of consumer psychology, George Katona, markets were not yet globalised, private and public spheres of life had not been commercialised to the current extent, and the digitalised information and communication society had not been born. Today, it is not just the sheer amount of time and money which is spent on products and services and shopping for them that makes it a consumer society; it is because the values and beliefs, the economic, cultural and legal system, as well as the institutions of consumer society,are primarily geared towards supporting consumption. Moreover, shopping and consumption have assumed key psychosocial functions for the members of consumer.
|
Mobil →
