This chapter illustrates a study carried out,in the city of Padova, in which the existing relationships between the quality of the urban environment, the nature of social capital and the consumption patterns in two different areas of the city have been analysed. This study has been able to identify the nature of social relations which are a crucial element not only in ′living better′ but also in putting in place strategies to deal with environmental risks. The concept of social capital becomes a means of explaining a considerable part of the social actions and transactions of individuals′ daily lives. This study seeks to evaluate the potential of social capital, as a framing vector to promote mechanisms aimed at driving sustainable consumption patterns and lifestyles of householders.