Wänke, Michaela

Social psychology of consumer behavior.

New York

2008

9781841694986

1841694983

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad - including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation - each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing..

SECTION I INTRODUCTION: A TALE OF TWO DISCIPLINES

1 What's Social about Consumer Behavior?
Michaela Wanke

2 Social Psychology and Consumer Psychology: An Unexplored Interface
Robert S. Wyer, Jr., and Rashmi Adaval

SECTION II THE CONSTRGAL OF CONSUMER JUDGMENTS AND DECISIONS

3 Psychological Distance and Consumer Behavior: A Construal Level Theory Perspective
Tal Eyal, Nira Liberman, and Yaacov Trope

4 The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice
Ap Dijksterhuis, Rick R. van Raaren, Karin C. A. Bongers,
Maarten W. Ros, Matthijs L. van Leeuwen, and
Andries van der Leij

5 Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions
Herbert Bless and Rainer Greifeneder

6 Compensatory Reasoning in Choice
Alexander Chernev and Ryan Hamilton

SECTION III AFFECTIVE AND COGNITIVE FEELINGS IN CONSUMER JUDGMENT

7 Conditioning as a Source of Liking: There Is Nothing Simple about It
Jan De Houwer

8 The Lexicon and Grammar of Affect as Information in Consumer Decision Making: The GAIM
Michel Tuan Pham

9 When Thinking Is Difficult: Metacognitive Experiences as Information
Norbert Schwarz, Hyunjin Song, andJingXu

SECTION IV SOCIAL AND MEDIA INFLUENCES ON JUDGMENT AND BEHAVIOR

10 Cross-Cultural Issues in Consumer Behavior
Sharon Shavitt, Angela Y. Lee, and Carlos J. Torelli

11 Television Viewing and Social Reality: Effects and Underlying Processes
L. /. Shrum

12 Normative Influences on Consumption and Conservation Behaviors
Noah J. Goldstein and Robert B. Cialdini

13 Taking the Target's Perspective: The Persuasion Knowledge Model
Amna Kirmani and Margaret C. Campbell

SECTION V GOALS AND SELF-REGULATION

14 The Persuasive Power of Regulatory Fit
Angela Y. Lee and E. Tory Higgins

15 The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures
Malte Friese, Wilhelm Hofmann, and Michaela Wanke

16 The Dynamics of Self-Regulation: When Goals Commit versus Liberate
Ayelet Fishbach and Ying Zhang

Index

↑ http://www.gbv.de/dms/zbw/584804156.pdf