Sherry, John F.

Fischer, Eileen

Explorations in Consumer Culture Theory

London

2009

0415776406

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory." In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.

Contributor biographies

Introduction
Explorations in Consumer Culture Theory: what are we exploring now?
EILEEN FISCHER AND JOHN F. SHERRY, JR.

PART ONE
Forming and framing

1 From CCT to CCC: building consumer culture community
JOHANNA MOISANDER, LISA PENALOZA, AND ANU VALTONEN

2 Theoretical realism: culture and politics in commercial imagery
LINDA M. SCOTT

PART TWO
Time and space

3 Rethinking marketing's evolutionary paradigm and advertisers' role as cultural intermediary
BARBARA OLSEN

4 Home away from home: home as order and dwelling in mobility
FLEURA BARDHI AND S0REN ASKEGAARD

PART THREE
Setting and self

5 Are we there yet? Co-producing success and failure in a "consumer-intensive" service context
EILEEN FISCHER, CELE C. OTNES, BRYNN WINEGARD, ERIC P.H.LI, AND SARAH J. S. WILNER

6 Designer genes: DNA testing services and consumer identity
ELIZABETH C. HIRSCHMAN AND DONALD PANTHER-YATES

PART FOUR
Brands and images

7 Allomother as image and essence: animating the American Girl brand
JOHN F. SHERRY, JR., STEFANIA BORGHINI, MARY ANN MCGRATH, ALBERT MUN1Z, NINA DIAMOND, AND ROBERT V. KOZINETS

8 Engineering a mainstream market for sustainability:insights from Wal-Mart's perfect storm
DIANE M. MARTIN AND JOHN W. SCHOUTEN

PART FIVE
Rites and games

9 Tinsel, trimmings, and tensions: consumer negotiations of a focal Christmas artifact
CELE C. OTNES, ELIZABETH CROSBY, ROBERT KREUZBAUER AND JENNIFER HO

10 Stacking the deck: gambling in film and the legitimization of casino gambling
ASHLEE HUMPHREYS

PART SIX
Poetry

11 Poetry
Living Things
Small Things
JOHN W. SCHOUTEN

Heading Home
Consumption Kaddish in Four Koans
JOHN F. SHERRY

Haiku for EATNIKS
EUGENE HALTON

Imagined (Musical) Experiences: Across Four Centuries
GEORGE M. ZINKHAN

Conclusion
Reflections and revanche
JOHN F. SHERRY, JR. AND EILEEN FISCHER

Index

↑ http://www.gbv.de/dms/zbw/568890477.pdf