Ehrenfeld, John

Sustainability by design.

A subversive strategy for transforming our consumer culture

New Haven, CT

2008

9780300137491

The developed world, increasingly aware of 'inconvenient truths' about global warming and sustainability, is turning its attention to possible remedies - eco-efficiency, sustainable development and corporate social responsibility, among others. But such measures are mere Band-Aids, and they may actually do more harm than good, says John Ehrenfeld, a pioneer in the field of industrial ecology. In this deeply considered book, Ehrenfeld challenges conventional understandings of 'solving' environmental problems and offers a radically new set of strategies to attain sustainability.The book is founded upon this new definition: sustainability is the possibility that humans and other life will flourish on Earth forever. There are obstacles to this hopeful vision, however, and overcoming them will require us to transform our behaviour, both individually and collectively. Ehrenfeld identifies problematic cultural attributes, such as the unending consumption that characterizes modern life, and outlines practical steps toward developing sustainability as a mindset. By focusing on the 'being' mode of human existence rather than on the unsustainable 'having' mode we cling to now, he asserts, a sustainable world is within our reach.

List of Illustrations,

List of Tables,

Foreword,

Preface,

Acknowledgments,

1. Is the Sky Falling, and, If So, Does Anyone Care?

2. Solving the Wrong Problem: How Good Habits Turn Bad,

3. Uncovering the Roots of Unsustainability,

4. Consumption: A Symptom of Addiction,

5. A Radical Notion of Sustainability,

6. The Tao of Sustainability,

7. Change, Transformation, and Design,

8. Culture Change: Locating the Levers of Transformation,

9. A New Story for Nature,

10. The Importance of Being

11. Consumption and Need,

12. To Care Is Human,

13. Creating Possibility with Products,

14. Presencing by Design,

15. Creating Possibility Through Institutional Design,

16. Implementing Adaptive Governance,

17. The Special Role of Business,

18. Epilogue,

Notes,

Bibliography,

Index,