Abstract: This article outlines an action-oriented research project regarding the University of British Columbia's engagement with sustainability. In 1997, the University of British Columbia (UBC) created a sustainability policy that suggests all UBC students should be educated about sustainability. Using data from a series of in-depth interviews the author outlines a range of institutional barriers that impede the implementation of sustainability education including: the problems of disciplinarity, the competitive environment of the university, misdirected criteria for evaluating students and faculty, and multiple priority-setting by the administration. The article concludes with recommendations on how to create institutional change and sustainability education programs at the university level.